New Strain Of Web Tracking Suits Pose Risks For Retailers

By Stephanie Sheridan, Meegan Brooks and Matthew Farrell  (January 30, 2024, 10:09 AM EST) -- In the latest example of privacy laws being stretched to fit new digital technologies, plaintiffs have begun to file a flurry of suits alleging that retailers are using pen register and trap-and-trace software to illegally track website users, exposing businesses to $5,000 per violation penalties under the California Invasion of Privacy Act....

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